THE EFFECT OF SALES VOLUME, DEBT LEVEL AND CASH RATIO ON RETURN ON EQUITY IN COMPANIES AFFECTED BY THE BOYCOTT / ELIAN DAFA FADILA / PEMBIMBING 1 : KAMILAH SA'DIAH / PEMBIMBING 2 : GILANG RAMADHAN FAJRI

This study aims to analyze the influence of sales volume, debt-to-equity ratio (DER), and cash-to-equity return (ROE) ratio in companies affected by the boycott and listed on the Indonesia Stock Exchange (IDX) for the 2021–2024 period. This study uses a quantitative approach with a double linear regression analysis method. The data used is secondary data in the form of annual financial statements from 36 observations. The results of the t test showed that sales volume had a significant influence on ROE with a calculation value of 5.471 > 2.037 and a significance of 0.000 < 0.05, and the cash ratio also had a significant effect on ROE with a calculation value of 2.729 > 2.037 and a significance of 0.010 < 0.05. Meanwhile, the debt level had no significant effect on ROE with a calculation value of -0.015 < 2.037 and a significance of 0.917 > 0.05. The results of the F test showed that the independent variable simultaneously had an effect on the ROE with a Fcal value of 13.417 > Ftable of 2.901 and a significance of 0.000 < 0.05. The value of the determination coefficient (R²) is 0.557, which means that 55.7% of the variation in ROE can be explained by all three independent variables. The study concluded that sales volume
and cash ratio have a significant influence on ROE, while debt levels have no partial effect.