GREEN ACCOUNTING AFFECTS STOCK PRICES AND FINANSIAL PERFORMANCE OF SRI KESAHATI INDEX / CORINNA FITRIANA SITI ROHIDA/ PEMBIMBING : INDAR KHAERUNNISA

A This study examines the effect of green accounting on stock prices and financial performance in companies listed on the SRI-KEHATI Index from 2019 to 2023. Using a quantitative approach, secondary data from the annual and sustainability reports of 14 selected companies, totaling 70 observations, were analyzed. Green accounting is measured by the ratio of environmental costs to net profit after tax, while stock price is represented by stock returns and financial performance by return on assets (ROA). The
analysis includes classical assumption testing and simple linear regression. The results reveal that green
accounting has a negative but insignificant effect on stock returns and a positive but also insignificant effect
on ROA. These findings suggest that green accounting practices did not significantly influence stock
performance or financial outcomes in the companies observed. It implies that market participants and company stakeholders have yet to fully integrate environmental accounting into their evaluations of company value and performance